Tag Archives: Youtube

Platforms Fall Flat in Crisis Response

Operating a client’s social media accounts is an immensely important role for public relations professionals. Whether it’s communicating to followers during a crisis, promoting an upcoming campaign or gaining brand loyalty, each social media platform is unique in the way … Continue reading

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Top PR Disasters of 2017 … So Far

  2017 has been a year filled with controversy, corporate gaffes, and tone-deaf advertisements. Let’s take a look at the top three public relations disasters of 2017…so far. 3. Pepsi Superbowl Ad with Kendall Jenner Easily one of the most … Continue reading

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Share a PepsiMoji Soon in 100 Countries

After a strong reception to their test campaigns in Canada, Thailand and Russia, PepsiCo is set to roll out their latest campaign “Say it With Pepsi” in 100 countries this summer. “Say it With Pepsi” is a campaign that is … Continue reading

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Preroll Spots Syncs ‘Friends’ for Netflix

  We’ve all had to sit through those pesky preroll ads on YouTube for that expensive sports car we can’t buy or new flavor of Lays chips that makes us feel guilty for indulging in junk food. But what if … Continue reading

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Greenpeace Paints VW as Villain in Emissions Misfire

Greenpeace, an international organization acting to promote peace and environmental protection, recently launched a social media campaign meant to attack Volkswagen on their response to the emissions scandal. The campaign highlights a smoke-breathing pumpkin emblazoned with the VW log and the … Continue reading

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REI Co-Op Values People Over Products

Seattle-based outdoor equipment retailer, REI, announced last week that it would be closed for Black Friday this year—a decision made in line with the company’s values, according to the company’s president and CEO, Jerry Stritzke. Not only will all 143 … Continue reading

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‘Tubing’ It to Stardom

The last generation of entertainment stars found their starts on TV shows like The Mickey Mouse Club and Barney. Today’s stars are getting famous in a different way — branding themselves through their individual YouTube channels. The social media network … Continue reading

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‘It Gets Better’ Campaign Launched in Wake of Teen Suicides

In response to the suicides of five gay teenagers within the last three weeks, sex-advice columnist and gay activist Dan Savage launched the “It Gets Better” campaign on Sept. 23.  The ItGetsBetterProject YouTube channel features nearly 500 videos; primarily of … Continue reading

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Video: An old idea, a new frontier for PR

Can you name your favorite online news article? If so, how many? One? Two? Ten? Now, can you name your favorite YouTube video? Is it the baby dancing to Beyonce? Does ‘Ouch Charlie! That really hurt’ sound familiar? (the British … Continue reading

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How’d You Get to Sesame Street (in that outfit) Katy Perry?

The children’s television show Sesame Street understands the importance of the relationship with their viewers’ parents. Katy Perry visited the show and filmed a re-worked version of her hit “Hot and Cold.” She chose to wear an outfit that showed more … Continue reading

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