Tag Archives: state of newspaper industry

Measuring Media’s Value a Tough Task

The world of print media is dead — or so we have all heard — during the last several years. For those in public relations, this also means finding alternatives to media clipping and, ultimately, media value as a form … Continue reading

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The effect of the newspaper industry on PR

Lately my JMC 473 Business and Future of Journalism class has been making me think immensely about where the industry is headed. We have now come to a time where we can safely say tangible paper newspapers are on the … Continue reading

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