Tag Archives: sports

Does Taking A Political Stance Pay Off?

This fall, Nike introduced a campaign with Colin Kaepernick as its corporate face. Some may recognize Kaepernick as the professional football player who decided to take a knee on the field during the national anthem. Major controversy was and still … Continue reading

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Playing the ‘Super’ Ad Game

The first weekend in February marks Super Bowl LI. For fans of the Patriots, Falcons or football in general, Sunday is all about the game. But for many others, the ad breaks between plays are the real stars. Organizations go … Continue reading

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Fantasy Sports Sites Facing Gamble

If you’ve watched any sporting event (or any televised production, really) in the past six months, you know about DraftKings and Fan Duel. For those living under a rock, DraftKings and Fan Duel are online daily fantasy sports sites that … Continue reading

Posted in Nexus PR | Tagged , , , , , , , , , | 3 Comments

UNC Failing Student Athletes?

Civil rights activist Rosa Parks would be interested to learn that a college essay written about her has gained national attention – and not for the right reasons. A student athlete at the University of North Carolina composed an atrociously … Continue reading

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Learning Lessons the Hard Way: The Brett Farve Edition

“I’m not getting into that. I’ve got my hands full with the Jets.” — Brett Favre to NY Post reporter Fox Sports News posted a story online this week about how Brett Favre’s wife will be making television appearances and could … Continue reading

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San Diego Chargers’ PR Campaign is a winner

What do the San Diego Chargers and Ronald McDonald House have in common? Two very different organizations came together for one cause. In a blog titled Authentic PR Counsel, Krista Rodgers from Gable PR explained about the successful cause marketing … Continue reading

Posted in Cielo | Tagged , , , , , , | 6 Comments

Social media in the sports world

After first being introduced to Twitter last Thursday, I was unsure how I would respond and adapt to this new form of social media.  Being an active blogger and Facebook user, I was uncertain how useful “tweeting” would be for … Continue reading

Posted in The Fifth Firm | Tagged , , | 6 Comments