Tag Archives: relationship building

REI Co-Op Values People Over Products

Seattle-based outdoor equipment retailer, REI, announced last week that it would be closed for Black Friday this year—a decision made in line with the company’s values, according to the company’s president and CEO, Jerry Stritzke. Not only will all 143 … Continue reading

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Guinness Record Holder Wins Attention

In the style of a true PR professional, Dave Farrow uses his Guinness World Record as an opportunity for relationship building. According to an interview with Forbes, Farrow developed a memory technique in order to help him cope with his … Continue reading

Posted in Forward PR | Tagged , , , , , | 4 Comments

Evolution of the Twitter prompt

I recently met a non-profit organization that three others and I are working with as our client for a PR campaigns class. When asking the members of this organization about their feelings regarding social media and its value in the … Continue reading

Posted in Cielo | Tagged , , , , | 6 Comments