Tag Archives: PRWeek

Back to Basics

In a world that perhaps need no more examples, two recent PR disasters showcase how important the fundamentals of public relations are, especially to prominent brands or people. Given the glaring missteps, the firms handling crisis communications for Toyota and … Continue reading

Posted in Zenergy | Tagged , , , , , , , , , , , , | 4 Comments

Big Three Bailout: What about your consumers?

I’m sure I’m not the only American sick and tired of hearing the phrase “bailout” repeatedly throughout the day. In these harsh economic times, it’s nearly impossible to escape it. For lack of a better way to describe it, I … Continue reading

Posted in The Agency | Tagged , , , , | 8 Comments