Tag Archives: campaign

Coke Casts Obesity Blame on Exercise, Not Soda

Since Coca-Cola has been criticized for its contribution to the obesity problem in the United States with its seemingly endless supply of sugary drinks, the company launched a campaign aimed at redirecting the underlying cause for obesity. The campaign itself … Continue reading

Posted in Forward PR | Tagged , , , | 7 Comments

Some PR Pros Dissing ‘Dislike’ Button

For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading

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PSL Tumblr: Fans in a Froth Over Pumpkin Portal

It’s September and you know what that means…it’s Pumpkin Spice Latte season. Americans’ love for the PSL is so strong and so widespread—I wouldn’t be surprised if fall officially became known as PSL season in the not-so-distant future. Why? Because … Continue reading

Posted in i3Communications | Tagged , , , , , | 7 Comments

Bittersweet Taste of Sugar

Since it’s that time of year again where kids fill their stomachs with Kit Kats, Sour Patch Kids and other sugary fun-size treats, John Oliver decided to dedicate a portion of his show to sugar. Specifically, he discussed how Americans are … Continue reading

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Hashtag Hijack Detours Campaign

Fill in the blank at the end of this hashtag: #ImA                 . Is it that difficult to confine yourself to one hashtag? The “Republicans Are People Too” campaign doesn’t think so. The goal of this campaign, according to Boston.com, “aims … Continue reading

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Malaysia Airlines’ Bucket List Blues

Malaysia Airlines was forced to rename its travel competition opened to customers in Australia and New Zealand because it was “found to be inappropriate at this point in time,” according to a statement made by the airline on Thursday, Sept … Continue reading

Posted in Compass Communication | Tagged , , , | 1 Comment

Campbell’s Soup Uses iAds to Spike Profile

So what are iAds? iAds are Apple’s newest mobile advertising that was launched seven months ago. iAds run on iPhones, iPads and iPods. Advertising Age cites Apple’s evaluation of Campbell’s iAd campaign that people were more than twice as likely … Continue reading

Posted in Uncategorized | Tagged , , | 5 Comments

‘It Gets Better’ Campaign Launched in Wake of Teen Suicides

In response to the suicides of five gay teenagers within the last three weeks, sex-advice columnist and gay activist Dan Savage launched the “It Gets Better” campaign on Sept. 23.  The ItGetsBetterProject YouTube channel features nearly 500 videos; primarily of … Continue reading

Posted in Voice Communications | Tagged , , , , , | 14 Comments

Photography and the connection

On Garr Reynolds’ blog, Presentation Zen I found a presentation by David Griffin, photo director for National Geographic. Griffin shares some of the most astonishing and most famous photos published in National Geographic and discusses how photography can dramatically tell a story. Whether … Continue reading

Posted in Metis PR | Tagged , , , , , , , | 6 Comments