Category Archives: Zoo Group

Nobody Puts Bieber In a Corner

Just like the Spice Girls, NSYNC and the Backstreet Boys stole the hearts of young guys and gals in the ’90s and early 2000s, Justin Bieber has taken over the heartthrob role for today’s tweens and teens. Even if you’re … Continue reading

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Green: The New Color for Homes

In the midst of a housing crisis and economic downturn here in the Valley of the Sun, Philip Beere, leader of Green Street Development, started something new.  Beere and his company work to turn old homes into eco-friendly, money saving … Continue reading

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PR ≠ Parties + Rock Stars

Picture this: You’re sitting in the First Amendment Forum at the Cronkite School waiting for class to start, and you overhear two people talking about their overwhelming desire to be PR gurus.  Sounds great, right? Then you hear one of … Continue reading

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PR and Marketing: Where’s the Mix?

When I scanned the blogs this week to find something unique to write about, I hit the jackpot on a blog I’ve never before visited. It’s called which focuses on social media and marketing. All of a sudden, the … Continue reading

Posted in Uncategorized, Zoo Group | Tagged , , , | 6 Comments

TwitHawk ‘Developers Doin’ it Right?’ Maybe…

Twitter, the popular microblogging social media site, has undoubtedly become a successful marketing tool for many individuals and businesses out there.  It allows resource sharing, promotion of timely services/products/information, branding, networking and much more.  So what’s up with TwitHalk? Well, … Continue reading

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The Perfect Storm: How Old Spice raised the bar for new media marketing

In 24 hours more people watched this summer’s Old Spice social media campaign than Barack Obama’s presidential victory speech. One can argue that the Wieden + Kennedy campaign took social media advertising to a new level.  Their understanding and execution … Continue reading

Posted in ASCK Communications, Authorship, FMP PR, Infinity Communication Solutions, INTELigent PR, Seva Communications, Spark PR, Voice Communications, Zoo Group | Tagged , , , , , , , , | 12 Comments