Category Archives: Spark Communication

Which Comes First, Brand or Audience?

Hurricane Sandy has taken its toll on inhabitants of the East Coast, causing more damage than the potent Hurricane Isaac. Sandy is reported to have been the fiercest storm to hit the East Coast of the U.S. in years. The … Continue reading

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Preserving History & Good Reputations

Phoenix has been in the national news on the historic preservation front. The Suns planned to knock down and excavate the Madison Hotel and the Hotel St. James in downtown Phoenix and replace them with a VIP parking lot. Many … Continue reading

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Effects of an Unprepared Response

I read this blog post about the crisis in Egypt and the reactions of the U.S. President Barack Obama in which he is reported to have made the following statements in a Telemundo interview: “You know, I don’t think that … Continue reading

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Employee Access to SM Sites: Good or Bad Idea?

Even though the Valley PR blog hasn’t published in more than a year, much of its content remains relevant in today’s communications world. Social media, as discussed in our blog before, is a definite sticking point in many ways: How … Continue reading

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Social Media Policy Blindsides Progressive

Progressive Insurance is coping with the fallout from a social media scandal outlined in this blog post. The controversy at first centered on a vocal relative of a Progressive client who was killed in a car accident. Essentially, in order to … Continue reading

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