Category Archives: SHIFT_PR

Social Media in Marketing

Today, social media surrounds each and everyone one of us, probably more than we would have expected several years ago.  When it first launched, Facebook was simply a way for Ivy League students to create profile pages.  The following year … Continue reading

Posted in SHIFT_PR, Uncategorized | Tagged , | Comments Off on Social Media in Marketing

5 Tips to Get People to Answer Your Survey

Surveys are some of the most important information-gathering tools in a public relations practitioner’s hands. They can help you see potential problems, find out who your audience is, see how you and your client are viewed, as well as provide … Continue reading

Posted in SHIFT_PR | 4 Comments

A Facebook Change You May ‘Like’

Facebook plans to modify the Like button, adding capabilities that may eventually replace the Share feature. In 2009, Facebook launched the Share button in response to Tweetmeme’s Tweet.  The button’s purpose is to “Share” Web content with your friends.  However, … Continue reading

Posted in SHIFT_PR | Tagged , , , , | 5 Comments

Are You Still Beliebers?

In a February issue of Rolling Stone magazine, Justin Bieber is featured on the cover rocking a leather jacket, a new haircut, and a few words on some controversial issues. In his interview, Bieber was asked to share his opinion … Continue reading

Posted in SHIFT_PR | 5 Comments

Big Love

A public relations company may be called upon to promote a specific awareness of a new product or service.  For holidays such as Valentine’s Day, however, the goal is to promote existing products or new variations thereof, (a specific bouquet … Continue reading

Posted in SHIFT_PR | Tagged , | 4 Comments