Category Archives: Bridge 21

Penn State’s Problems, Ashton’s misTweet

We’ve seen it time and again: O.J. Simpson, Michael Vick, Ben Rothlisberger, Tiger Woods and now… Joe Paterno. Scandals are nothing new to sports, but when someone with a golden reputation like Joe Pa is involved, it’s hard for fans … Continue reading

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What PR Can Learn From Steve

While reading Richard Edelman’s Blog, 6 a.m., I came across a post he wrote in memory of two Chicago businessman, Bob Galvin and Art Nielsen. He remembered Galvin and Nielsen, the CEOs of Motorola and A.C. Nielsen, as sharing common … Continue reading

Posted in Bridge 21, Uncategorized | 2 Comments

‘Fail Whale’: When Companies Just Can’t Click

When a public relations professional meets with a client, one of the most important goals is to manage the client’s expectations. Often clients assume that social media is the only way to find people, especially when trying to communicate with … Continue reading

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Do You Have Klout?

Public relations isn’t just about creating a campaign, it’s also about tracking those campaigns to see how they reach an intended audience. When social media emerged, it was hard for public relations practitioners and social media users alike to fully … Continue reading

Posted in Bridge 21 | 4 Comments

The Changing World of Location-Based Social Media

Like Facebook and Twitter, smartphone application software (apps) has become an increasingly important tool in the world of a public relations practitioner. In 2008, Apple announced the release of the iPhone 3G and along with it, access to the App … Continue reading

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