Category Archives: CAST Communication

Bloggers…are they considered media?

Since our class is diving into the blog world, many of us for the first time, I thought this article provides an interesting view on whether or not PR professionals consider bloggers legitimate sources of information and how to treat … Continue reading

Posted in CAST Communication | 8 Comments

Propaganda is a dirty word

The ethical landscape has changed. The days of the Edward Bernays propaganda-is-PR style of communications, meant to control the masses, has transformed into a new model of transparency and trust. In the technological age we are living in today, consumers … Continue reading

Posted in CAST Communication | Tagged , | 7 Comments