Category Archives: ACCT Forward

The Power of Thumbs Down: Should Facebook Offer ‘Dislike’ Button?

We all know that Facebook has become a place for many brands and public figures to reach out to their “fans” in a new and exciting way. Social media is a great way for brands as big as Oreo or … Continue reading

Posted in ACCT Forward | 2 Comments

You and Your Personal Brand

We have all Googled ourselves before and it’s nothing to be ashamed of. Monitoring your name on Google is actually something you should be doing fairly regularly according to Dan Schawbel, writer and expert of personal branding. I learned about … Continue reading

Posted in ACCT Forward | Tagged , , | 7 Comments

Does APR Elevate PR Industry?

An accountant isn’t worth much until earning the three magic letters at the end of his/her name: CPA. Industry accreditation is the standard necessary for an accountant to achieve success. In public relations, the three magic letters are APR. Although … Continue reading

Posted in ACCT Forward | 6 Comments

‘ABC Family’ uses Social Media to Create Buzz

With a killer social media campaign, ABC Family has been able to create a social media whirlwind around its cutting-edge young adult drama, Pretty Little Liars, according to the LA Times. ABC has used the approach of Twitter and Facebook … Continue reading

Posted in ACCT Forward, Uncategorized | 13 Comments

PR Predictions Amidst Social Media Revolution

There has been a social media revolution going on for some time now, but that isn’t to say the revolution is over – in fact, it is really just getting underway. To predict the future of social media, the Internet … Continue reading

Posted in ACCT Forward | Tagged , , | 2 Comments