Author Archives: viancavv

Smarties not so smart?

Don’t ask me how, but I stumbled upon a “pr dilemma” Smarties candy faced in March. Smarties are the little sugary disks that come in all different colors, and they’re pretty yummy. There had been word that kids are crunching up the … Continue reading

Posted in The Fifth Firm | 2 Comments

Wrong moves with social media

So I’m a manager at a retail store and recently I received an email that said the company would be discontinuing the weekly newsletters. I was really surprised by this because these newsletters were incredibly informative and always had really … Continue reading

Posted in The Fifth Firm | Tagged , | 11 Comments

"Horizon Management"

As a public relations senior at ASU, I can’t help but frantically question my career opportunities after graduation, especially considering the state of the economy. Comprehension.prsa.org  had a somewhat insightful post about the challenges of PR professionals at a time when clients … Continue reading

Posted in The Fifth Firm | Tagged , | 2 Comments