Author Archives: swomer

Penn State’s Problems, Ashton’s misTweet

We’ve seen it time and again: O.J. Simpson, Michael Vick, Ben Rothlisberger, Tiger Woods and now… Joe Paterno. Scandals are nothing new to sports, but when someone with a golden reputation like Joe Pa is involved, it’s hard for fans … Continue reading

Posted in Bridge 21 | 6 Comments

What PR Can Learn From Steve

While reading Richard Edelman’s Blog, 6 a.m., I came across a post he wrote in memory of two Chicago businessman, Bob Galvin and Art Nielsen. He remembered Galvin and Nielsen, the CEOs of Motorola and A.C. Nielsen, as sharing common … Continue reading

Posted in Bridge 21, Uncategorized | 2 Comments

Do You Have Klout?

Public relations isn’t just about creating a campaign, it’s also about tracking those campaigns to see how they reach an intended audience. When social media emerged, it was hard for public relations practitioners and social media users alike to fully … Continue reading

Posted in Bridge 21 | 4 Comments