Author Archives: smwillar

Mapping ‘The United States of Awesome’

Throughout my studies at the Cronkite School I have come to realize that we live in a PR world. Every message the public picks up on TV, radio, in books and online has most likely been delicately tailored by public … Continue reading

Posted in SurReaL PR, Uncategorized | 5 Comments

What Steve Jobs Taught PR Practitioners

I’ll admit that I wouldn’t have recognized Steve Jobs’ picture next to a line-up of other middle-aged men in black turtlenecks a year ago but now it would seem impossible not to, with tributes playing on every major news station … Continue reading

Posted in Uncategorized | 3 Comments

SM Measurement: To Each Their Own Method

As social media has grown more and more popular in the past few years, so has the need for public relations experts to measure this powerful communication tool as a campaign tactic for clients. While I can say that practitioners … Continue reading

Posted in SurReaL PR | 8 Comments