Author Archives: Marcela Palefsky

Lululemon CEO Chips Brand’s Reputation

Lululemon, popular Canadian athletic and yoga wear retailer for women, has found itself in a PR pinch.   Photo courtesy of Lululemon In April 2013, the brand lost more than $67 million on a massive recall of almost 17 percent … Continue reading

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Optimizing for Mobile Pushes All Right Buttons

We are a society that loves to have everything at the push of a couple buttons. This is why it is pretty difficult to find someone without a smartphone these days. In fact, 91 percent of adults have their mobile … Continue reading

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Blogs Generate Big Leads, Big Profits

“If your business’s website does not have a blog that is actively updated on a regular basis, then you are missing a huge opportunity to increase your company’s visibility and therefore increase your digital reach,” Social Media Today blogger Nicole … Continue reading

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Tweet Replacing Press Release?

The press release has been a staple of modern public relations since the 1920s. It has served as the ultimate binding agent between journalist and PR professional. However, it now appears its future is uncertain and Twitter may be what’s … Continue reading

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Fortune 500 CEOs Short on Social Media Presence

In the past few years, companies have realized that if they ignore the powerhouse that is social media, they will be in deep trouble. Providing consumers with the ability to say what they want when they want, whether positive or … Continue reading

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