Author Archives: mmokakeg

Which Comes First, Brand or Audience?

Hurricane Sandy has taken its toll on inhabitants of the East Coast, causing more damage than the potent Hurricane Isaac. Sandy is reported to have been the fiercest storm to hit the East Coast of the U.S. in years. The … Continue reading

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Effects of an Unprepared Response

I read this blog post about the crisis in Egypt and the reactions of the U.S. President Barack Obama in which he is reported to have made the following statements in a Telemundo interview: “You know, I don’t think that … Continue reading

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