Author Archives: Marshall Eckert

Social Media Scores at Super Bowl

Each year, the Super Bowl sets a new record for viewers of a sports program.  The Super Bowl brings people together with a variety of different interests to watch the NFL Championship game.  In addition to the football game, the … Continue reading

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PR’s Emerging Database

At one time, data were most often used only by accountants and financial managers.  However, as computers have evolved, data play an increased role in a variety of different industries.  Data are used by public relations practitioners, marketers, and political … Continue reading

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Earning Season Signals PR High Alert

The end of January not only signals the beginning of the dog days of winter in most of the country, it is also a time when companies release their earnings.  These releases can signal the future success or struggles of … Continue reading

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