Author Archives: lzimmel

Companies React to Hurricane Sandy

The aftermath of a major natural disaster, Hurricane Sandy in this case, can potentially exemplify good and bad PR.  There were countless businesses around the world that stepped up and lent a helping hand whether they were personally affected or … Continue reading

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From Hero to Zero

Lance  Armstrong, one of the most famous American athletes, has failed. His career as a competitive athlete already in shambles from a doping scandal, Armstrong fell farther from grace. He announced he was stepping down as the chairman of Livestrong, … Continue reading

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Teen Vogue’s Ugly PR Blunder

Two teenage girls have created a crisis for Teen Vogue after asking if the mag digitally enhances their images.  The girls are requesting that Teen Vogue show “real girls” in their magazine.  The magazine claims, “we do not digitally alter anyone’s body size … Continue reading

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