Author Archives: Kelsey Pfeffer

Burger King Twitter Hack

On Feb 18, word surfaced on Twitter that Burger King was sold to McDonalds. The fast-food company’s Twitter got hacked by an outsider who changed their profile picture to the Golden Arches and tweeted racial slurs and drug references, according … Continue reading

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Finger-pointing Shapes Public Spat

As novice public relations professionals, we are aware of setbacks we may potentially face with clients. However, possibly the worst case scenario would be working hard to create a new public perception of a client… and then not getting paid! … Continue reading

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Instant Ads Deliver Message in Real Time

Advertising experts are creating new ways to interact with breaking news through real-time advertisements. The ads are generating buzz by popping up on social media platforms and in commercial breaks during opportune moments connecting the brand with what audiences are … Continue reading

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