Author Archives: Jessica Von Schell

Instagram it!

By now I’m sure you’ve probably already heard about the retro-inspired photo app called Instagram, and its $1 billion acquisition by an organization even more famous, Facebook. What began as an Apple exclusive has now entered the Android market and … Continue reading

Posted in Uncategorized | 1 Comment

Brand misManagement: Is it Coke or Diet Coke?

Brand management is concept that’s often associated with an organization’s marketing strategy.  It is a process that monitors market competition and seeks any opportunity to assert and affirm the company brand. Think Coca-Cola . . . What do you immediately associate with the … Continue reading

Posted in JM Global Communications | 3 Comments