Author Archives: Jordan Baxter

Female Empowerment Selling Insecurity?

Some companies are specifically focusing on women empowerment campaigns because the statistics show that they are highly effective. An article suggests that companies like Dove and Always that focus on female products receive rewards and applause for their campaigns. Others … Continue reading

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PC Bites Into Apple?

Rival PC makers Hewlett-Packard, Dell and Lenovo are teaming up with Microsoft and Intel to revamp the PC brand. An article by the Dubuque Telegraph Herald states PC users have vowed to avoid advertising their own brand name in favor of promoting PC … Continue reading

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BK Flips ‘Peace Burger’ in Fast-Food War

In an article in USA Today, a major campaign war is ongoing involving McDonalds and Burger King. Burger King designed the “Peace Burger” and created a full-page ad stating that McDonalds and Burger King should set aside their beef and design … Continue reading

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