Author Archives: Jessica Saenz

Hospital Hires PR Giant to Contain Ebola Crisis

Good PR can fix lots of things. As it turns out, ebola hysteria might be one of them. At least that’s what the Texas Health Presbyterian Hospital and global PR firm Burson-Marsteller are hoping. Texas Health’s safety practices have come … Continue reading

Posted in GroundBreaking | Comments Off on Hospital Hires PR Giant to Contain Ebola Crisis

T-Swift, Spotify ‘Never Ever Getting Back Together’

On Nov 10, Taylor Swift announced she would remove her albums from the music-streaming service Spotify and for a brief second, Swifities around the world stood still. The move came just one week after the release of her most recent … Continue reading

Posted in GroundBreaking | Comments Off on T-Swift, Spotify ‘Never Ever Getting Back Together’

Emma Watson Hoax Just Ad Strategy?

Marketing has taken a sharp turn for the edgy and a full-page spread just won’t cut it anymore. Perhaps that’s what obscure viral advertising company, Rantic Marketing, was thinking when it created the site www.emmayouarenext.com. The site, which threatened to … Continue reading

Posted in GroundBreaking | Comments Off on Emma Watson Hoax Just Ad Strategy?