Author Archives: jperaza

Chipotle Cultivating Internal PR Experts

Chipotle Mexican Grill¬†made headlines this week after the release of their latest commercial, a two-minute animated short promoting sustainable farming. The video aired Sunday, Feb. 12 during commercial breaks of the 54th Annual Grammy Awards. ¬†With an estimated viewership exceeding … Continue reading

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And the Oscar Goes to … Public Relations

The buzz for the 84th Annual Academy Awards proves yet another success for the public relations gurus behind it all. Film critics waited with their pens and paper (and iPads and iPhones) for the 2012 Oscar nominations, announced early Tuesday … Continue reading

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