Author Archives: ecain

Can we create hype?

This week on Valley PR Blog, blogger Len Gutman addressed the value of hype and if as PR practitioners we create the hype or if we just simply fuel it. Gutman used the blockbuster movie of the weekend, New Moon, … Continue reading

Posted in In Awe Communications, Uncategorized | 5 Comments

Social media: Too much work and too boring for advertisers?

Conversations on the topic of social media are everywhere and everyone seems to want to get a piece of the social media pie, especially advertisers. Todd Defren posted a summary of the conversations he has had with various advertisers he … Continue reading

Posted in In Awe Communications | 11 Comments

How do you measure the value of PR?

Everyone wants to feel like that they job they do has value. If you do not feel valued at your job then you are going to feel like the work you do is unappreciated and become discouraged. However, what is … Continue reading

Posted in In Awe Communications | 7 Comments