Author Archives: Elizabeth Parra Valenzuela

Brand Missing Egg-posure

When a brand is mentioned along side a pop culture icon, it’s a marketing dream come true. Global exposure without having to spend a dime? Jackpot. But what a brand says next can make or break its capitalization campaign. In 2016, Eggo … Continue reading

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Allegations Trigger Action, #MeToo

In the wake of sexual allegations against some of Hollywood’s biggest names: Harvey Weinstein accused by more than 78 individuals,  Kevin Spacey accused of sexual assault of a minor and an unsettlingly growing list of powerful men abusing power, the actions taken by … Continue reading

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