Author Archives: cclark2

Twitter Idiots

I found this article, called Twitteriocy, relevant since we just talked about Motrin neglecting the power of Twitter (and all other types of social media) earlier this week.  Written by Jeremy Pepper,  he expresses his frustration with the fact that … Continue reading

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Becoming Familiar With Various Media Outlets

I found a blog written by a PR student at the University of Oregon and I thought it brought up a valuable point, one that I am often guilty of.  That article is called Naming Your Media and it points out the … Continue reading

Posted in CAST Communication | Tagged , , | 9 Comments

Effectively Engaging Employees

I think an important area often overlooked in PR is internal communications. This is crucial because if the employees are not happy, then business is not going to run smoothly. Employees need to be informed, they need to have an … Continue reading

Posted in CAST Communication | Tagged , , | 5 Comments