Author Archives: cbustam1

The Power of Thumbs Down: Should Facebook Offer ‘Dislike’ Button?

We all know that Facebook has become a place for many brands and public figures to reach out to their “fans” in a new and exciting way. Social media is a great way for brands as big as Oreo or … Continue reading

Posted in ACCT Forward | 2 Comments

Viral Videos: Too Contagious to Control?

As I write this post, Rebecca Black has probably gained 100 more views on her YouTube Video, “Friday.” As you read this next sentence, she’s probably gained another 100, and so on. As with viral videos before her, like “The … Continue reading

Posted in Uncategorized | 7 Comments

‘ABC Family’ uses Social Media to Create Buzz

With a killer social media campaign, ABC Family has been able to create a social media whirlwind around its cutting-edge young adult drama, Pretty Little Liars, according to the LA Times. ABC has used the approach of Twitter and Facebook … Continue reading

Posted in ACCT Forward, Uncategorized | 13 Comments