Author Archives: bjohnson

Evolution of the Twitter prompt

I recently met a non-profit organization that three others and I are working with as our client for a PR campaigns class. When asking the members of this organization about their feelings regarding social media and its value in the … Continue reading

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Pitching an Ocean Full

I’ve never considered with great thought the process that it takes to catch a fish. I once took a try at the sport on a lake about two years ago and had minimal success. It could have been that my … Continue reading

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Web 2.0 demands brevity from PR professionals

Since the beginning of my career in J-school, I have asked myself how I can become a better storyteller. As one who loves learning about all things PR, I am curious about new ways to present information that will be … Continue reading

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