Author Archives: astrazzara

The Public Relations and Marketing tug of war

As PR students, we are always quick to defend our field to those who throw public relations into the same pile as marketing. Marketing involves the process of selling and promoting a product by via direct (and often one-way) messages … Continue reading

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Agency v. Corporate PR–How to Decide?

On the heels of PRSSA National Conference 2009, one particular seminar stood out the most to me. “Crusin’ with PR—Corporate vs. Agency” provided beneficial insight to future public relations practitioners. As students often ponder what fields of PR interests them, … Continue reading

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The FTC Tries to Quash Sponsored Conversations

In “Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers” by Kami Watson Huyse, a PR practitioner, discusses the change these new guidelines will have on the PR field. Do your tweet or blog an opinion about a product and service … Continue reading

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Don’t let Consumer Feedback Fall Into Corporate Black Hole

In the past it has been difficult to have meaningful customer conversations, however now with the advent of social media companies have the opportunity to listen to customer feedback. Before mainstream social media, consumers provided feedback to companies but typically … Continue reading

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