Author Archives: Amy Villarreal

Social Media Buzz Equals Flat Sales at Coca-Cola

In mid March, Coca-Cola reported a statistic that took the social media world by storm. An executive revealed a study at the Advertising Research Foundation’s Re:think 2013 conference¬†showing social media “buzz” had no impact on short-term sales for the company. … Continue reading

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Will Social Media Step Up as Pope Steps Down?

For the first time in nearly 600 years, a Pope will resign. Pope Benedict announced Monday that he will step down due to his age and health affecting his strength. He is now 85. Pope Benedict is a trailblazer it … Continue reading

Posted in Fusion PR | 3 Comments