Apple Taking Bigger Bites

We live in a world where “keeping up with the Jones’” should be replaced with “keeping up with Apple.”

In early September, Apple announced that the release of the iPhone XS, iPhone XS Max and iPhone XR will replace the iPhone X, which was launched less than a year ago in November 2017. Apple pulled the iPhone X off of its shelves as well as the iPhone 6S, 6S Plus and iPhone SE. It seems as though a new iPhone is released just as an owner finally pays off his or her’s last iPhone version.

Now, with the more affordable iPhone options pulled from shelves, what does it mean for Apple buyers  unable to afford the new iPhones?

Apple’s iPhone XS and XS Max are already available for pre-order, and the iPhone XR will launch Oct. 19. explains that although these new iterations are still very similar to last year’s models, there are some key upgrades. The new models offer 512 GB of storage, and all-new A12 Bionic chipset to increase and improve speed and camera performance, and an enhanced display feature.

The world went crazy last year when Apple redesigned the iPhone with the launch of the iPhone X, which is why for this launch Apple stayed true to form with only minor tweaks and advancements inside.

These new models are some of the most costly phones you can buy — likely until next year.

As we all complain about the ever-increasing cost and maybe even suffer Apple fatigue, given a few weeks time at least one co-worker will show off their new iPhone.

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