Ditching Ivanka: Profits or Politics?

Nordstrom and Neiman Marcus are the latest in a string of retailers that dropped Ivanka Trump’s clothing line due to increased pressure from a nationwide campaign that targets Trump-supporting brands.

The #grabyourwallet campaign started in October to encourage people to boycott companies associated with then-presidential nominee Donald Trump.

The boycott especially targets retailers such as Macy’s, Dillard’s and Amazon, which sell Ivanka Trump’s clothing line. Nordstrom was one of the biggest brands targeted by the campaign until it eventually decided to stop purchasing her products.

Photo by Mike Mozart via Flickr Creative Commons

The two stores are the latest to drop Ivanka’s brand, following the Canadian retailer shoes.com.

In a statement, Nordstrom claimed the decision was not for political reasons, but because of the brand’s performance.

“We’ve said all along we make buying decisions based on performance,” a Nordstrom spokesman said. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”

President Trump lashed back at Nordstrom following the news, saying in a tweet that Ivanka has been treated “unfairly” by the company.

Critics of President Trump say his business ties and conflicts of interest while serving as President could influence his policy decisions. That, combined with his frequent use of Twitter, make for an unprecedented administration where the public has learned to expect the unexpected.

Whether the retailers dropped Ivanka’s line because of performance or for political reasons, it is clear that President Trump’s family is now aware of the implications a presidency can bring.

In today’s society, any actions by a business or company can significantly hurt their sales, and ultimately, their brands.

Time will tell if the retailers that dropped Ivanka’s brand will be harmed or helped by their decisions.

Do you think it is fair for Ivanka’s clothing line to have been dropped by big retailers? Should Ivanka be held accountable for her father’s actions?

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