Shifting Role from Practice to Practitioner

Nearly every profession has some sort of professional association, from safety engineering to surgery, and yes, even public relations.

The Public Relations Society of America was created in 1947 to help advance the PR profession through professional development, a code of ethics and promotion of excellence within the industry.

PRSA, with its local chapters all over the world including Phoenix, is an important resource for PR practitioners looking to expand their knowledge or network with other pros. PRSA Phoenix hosts many networking events, ones specifically for recent graduates just entering the field and even one-minute pitching sessions with local journalists.

These benefits of membership are without a doubt worth the annual dues. The industry is constantly evolving and continuing education is more important than ever. To be effective and responsible practitioners, PR pros must constantly be tuned into the latest developments and trends.

PRSA also offers all the great membership benefits to students through the Public Relations Student Society of America. PRSSA gives university and college students opportunities to network and learn more about the profession. Not only do students have the opportunity to get involved at a local level, PRSSA also offers national and regional conferences for students to attend and learn all about writing a killer job application or the ins and outs of sports PR.

PRSSA Students

ASU PRSSA students (left to right) Madison Rowbotham, Savannah Harrelson, Jillian Carapella and Alena Sanderson attend the 2016 PRSSA National Conference in Indianapolis

ASU’s PRSSA chapter is highly active, with biweekly meetings every semester featuring guest speakers that cover the wide spectrum that PR offers. ASU’s chapter also sends representatives to regional and national conferences, and members most recently attended the PRSSA National Conference in Indianapolis.

With PRSSA and PRSA, students and pros alike learn invaluable knowledge and help build their professional networks. Without a doubt, getting involved in PRSSA starting in college will surely help propel a career in PR just that much further.

Are you a member of a pre-professional organization?

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