On Tuesday, April 5th the NFL announced a new partnership with Twitter. The partnership will allow the NFL to stream all 10 Thursday Night Football games via the micro blogging site.
The NFL turned down an offer from Facebook, the world’s largest social media platform.
Twitter won the bidding war mainly due to the fact that the live-streaming service it offers is greater than Facebook’s.
— Roger Goodell (@nflcommish) April 5, 2016
The NFL said that Twitter will allow the NFL to reach a new fan base, especially with mobile users.
From a public relations stand point, this is an amazing move. The NFL has adopted a new model they term “Tri-Cast” which means they will offer the game online, broadcast TV and cable TV. The best way to reach a large audience is to provide it across all platforms.
Now with the new “Tri-Cast” system, the NFL will increase the amount of views on Thursday Night Football. Along with the expanded audience will come greater advertising opportunities.
The NFL will allow some of its national sponsors to advertise the Twitter Streaming, but Twitter will handle most of the ad space.