In early November, Twitter revamped its user interface replacing “favoriting” and the star that went with it with “liking” and a new heart icon. The explanation behind the change was to make the social network easier to use and connect with. Twitter said that the heart is more universally recognized internationally and “You might like a lot of things, but not everything can be your favorite.”
Is this the solution to all of Twitter’s problems? Probably not. Users quickly started calling out the social network for the change and its failure to address its more serious issues, ranging from a lack of profit to the harassment of women. While the social network was once an Internet darling, it has fallen from grace as many now predict its demise.
It’s hard to see how an icon would improve user experiences. Twitter’s open nature has been under attack as more intimate social networks that focus on personal friends, like Snapchat, have become popular with Gen Z, but many in that generation are choosing to stay away from social media as well. The “mass” ideology of Facebook and Twitter that made the social networks popular with Millennials and their thousands of “friends” isn’t as popular.
This update also comes on the heels of Facebook’s Reactions feature. Overall, social networks are working to improve communication with just the click of a button, but it’s yet to be seen if these features will help attract and keep users. Do you think these improvements help Twitter and its users or is this just a misguided attempt at hiding the social network’s shortcomings?