This year, Target included a young girl dressed as Elsa in their Halloween costume advertisement and it received lots of publicity.
The main character in a record-breaking Disney movie, it only seems natural that Target would want to advertise that it’s carrying costumes from the film. So why did it receive national attention?
The young girl dressed as Queen Elsa was using crutches.
Target has taken yet another leap into inclusiveness with its offering. The company has received praise from parents who have children with disabilities and disability advocate groups.
This new ad follows Target using a plus-sized model and removing all gender labeling in its children’s toys.
However, many do think that Target is taking it too far and are just trying to make a point now.