After the alarm clock rings, but before any work actually gets done, most people need some type of caffeinated beverage to get going. There is one particular go-to that consumers seem to love, coffee. According to USA Today, approximately 83 percent of adults in the United States drink coffee.
Tuesday, Sept 29 marked National Coffee Day and many companies, some who do not even sell coffee products, got involved in celebrating the day via social media. According to PR Week, Twitter was the most popular social media platform used to reach diverse audiences and celebrate the whimsical holiday. The hashtag “NationalCoffeeDay” was pitched by many companies seeking to connect with its users.
Some companies took to Twitter to shout out the fact that they were offering a free cup of coffee. Dunkin’ Donuts, Krispy Kreme and McDonalds are just some of the brands that advertised its free java.
. ??? ???? ????? ???? ??? / ☕️ FREE Medium Dark Roast today! 9.29.2015
— Dunkin' Donuts (@DunkinDonuts) September 29, 2015
— krispykreme (@krispykreme) September 29, 2015
— McCafé (@McCafe) September 29, 2015
Other companies and brands that jumped in to celebrate the day and join the fun were Orbit, New England Patriots and Victoria’s Secret.
— Orbit Gum (@OrbitGum) September 29, 2015
— New England Patriots (@Patriots) September 29, 2015
— Victoria's Secret (@VictoriasSecret) September 29, 2015
Did you hear about National Coffee Day on social media? Did you stop at one of the participating stores for a free cup of joe? What are your thoughts about non-coffee related businesses posting about National Coffee Day?