Smells Like ‘Walking Dead’

Now TV has collaborated with McFly’s drummer, Harry Judd, to promote a new fragrance called ‘Obfleshion, Eau de Walker’ on Oct 7, just five days before the release of Season Six of The Walking Dead.

In a 42-second short clip, Harry Judd appears to be running away from something and ends up on the rooftop of a building. On the rooftop, he encounters a female zombie and as she approaches, he casually takes out the fragrance and applies some to himself. The zombie creeps up, takes a sniff and walks past Judd.

anigif_original-3033-1444216244-6According to the perfume’s creator, Tanya Moulding, the fragrance was meant to mimic decaying flesh by using a mixture of extremely unpleasant ingredients to evoke the rotting stench of zombie flesh. In the TV series, “zombie juice” on your body helps repel the creatures, which consequently means you avoid being eaten.

On top of that, the promotional campaign also features photos of Harry Judd, topless.


Photos by REX Shutterstock


Photos by REX Shutterstock

While many entertainment magazines are drooling over the topless drummer, do you think the campaign is a success? What do you think about using something (The Walking Dead) that’s already established to promote a new brand? More importantly, what do you think about the idea of promoting a fragrance that mimics decaying flesh? How would you have done it?

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1 Response to Smells Like ‘Walking Dead’

  1. Jasmine Safaie says:

    Personally, I can’t think of any other way to promote a fragrance that is modeled after decaying flesh. I think they nailed it right on the head by using The Walking Dead to promote the fragrance. However, if it were a normal fragrance I wouldn’t recommend promoting it with an already successful and well-known brand or show. When doing so, it makes your product look like an extension of the brand rather than it’s own separate entity. When your brand is automatically connected with another one, the chance of your brand being as strong as the brand it’s following are slim to none.

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