Playboy announced that starting with the March 2016 issue, it will no longer feature nude models in its magazine. Although the models, celebrities and Playmates will be clothed in the photos, poses will still remain provocative. This will be the first time the magazine has eliminated nudity since its debut issue was published in 1953.
According to an article in PR Daily, Playboy removed nudity from their website in 2014 and said that the change caused its Web traffic to spike from 4 million to 16 million monthly users.
Playboy has decided to make the jump from a nude magazine to a more conservative, yet still racy, magazine in order to expand their readership.
Playboy’s chief executive, Scott Flanders, told the New York Times that “the battle [to make sexually explicit material accessible] has been fought and won.”
Times have changed since the magazine’s first issue in 1953. Now, in the age of the smartphone, it is easier than ever to access pornographic material or nude photos. The excitement and thrill of accessing a Playboy magazine has lost its relevance and the magazine hopes that the rebranding will help turn readership around.
Some people wonder whether this is the right move for the magazine, posing the question that if you take nudity out of Playboy, what is left?
What do you think about the magazine’s decision? Will rebranding be a success? Or will the magazine fall flat by losing its most famous feature?