Rival PC makers Hewlett-Packard, Dell and Lenovo are teaming up with Microsoft and Intel to revamp the PC brand. An article by the Dubuque Telegraph Herald states PC users have vowed to avoid advertising their own brand name in favor of promoting PC as a whole. They are spreading a new slogan to take over the market, “PC does what”?
PC now offers increased versatility for their laptops and have slimmed down their devices to reflect a cleaner style. These brands banded together are driving a $70 million budget just to increase focus on the PC brand as a whole. Most new PCs are powered by Windows 10 which Microsoft claims is the best operating system yet.
Apple just released its iPad Pro for $800 and its keyboard will cost an additional $169. PC consumers will pay $500 to $700 for a PC which Microsoft hopes will convert many Apple users to PC systems.
Do you think this $70 million ad campaign will work? Why or why not?