Let’s face it, we all get excited when the Pumpkin Spice Latte returns every year. But what makes this seasonal drink so popular?
Is it that it’s exclusively available September through December? Or possibly because it reminds us of our favorite holidays and the most anticipated time of the year?
Whatever, Starbucks has created a worldwide phenomenon with its Pumpkin Spice Latte, now known as the “PSL.” They have perfected its flavors, added real pumpkin and created social media buzz that is more prominent than ever before.
The Starbucks PR team has taken their strategy a step further by creating a Twitter account for the drink, which has attracted more than 100,000 followers.
Beyond that, they have published exclusive videos and posts to their Twitter account that teased Starbucks lovers to wait for some exciting news.
On Sept 8th, the news rang out — the PSL was back on the menu, two weeks earlier than expected!
Starbucks has kept their connection with fans and the buzz alive in the last few days by responding to every customer who has hashtagged “PSL” on his or her own Twitter account. Impressive right?
The PSL is connecting coffee lovers around the globe and creating an interaction among PSL fans that will keep them coming back for more.