At the 2015 VMAs, Kanye West was presented the Video Vanguard award from Taylor Swift. In his “Thank you” speech, he went on a tangent apologizing to Swift, talking about his love for Kim Kardashian, his career, admitting smoking weed before the show and stating he is running for President. West’s speech exceeded 30 minutes with no discernible direction.
Kanye West is an interesting character and his unfiltered personality always makes headlines. West breaks the rules and seems to handle his own image via social media and on-camera interviews.
West received major publicity after his speech and most of it was negative. If you were Kanye West’s public relations professional would you:
- Tell Kanye to publicly apologize to fellow celebrities and fans.
- Make an excuse for the long speech and claims made.
- Treat it as a joke and laugh with everyone else.
- Let Kanye decide for himself how he is going to handle the media.
If I were West’s PR professional, I would make him aware of his options and the repercussions. Ultimately, West would make his own decision and do what he wants. I would help him think through the options and offer my input on the best strategy.
West usually shares his thoughts and reactions to events on social media, especially on Twitter. Is this smart? Tom Gable at Gable PR talks about how researching and thinking before posting on social media will pay off in the long run. Do you think West is smart in what he posts on social media?
How would you handle the aftermath of Kanye West’s speech?