Aly Saxe, founder of Iris PR Software, returned to her alma mater, Arizona State University on Sept 21 to speak with current students. In her public interview at Must See Monday with Reynolds Visiting Professor of Journalism Entrepreneurship Alan Lobock, Saxe said that some of the most important people writing about her product are not traditional journalists, but bloggers. As blogging proves to be an important form of communication, it’s vital for PR professionals to learn how to do it effectively.
Allindiewriters.com features a section on their website dedicated to helping professionals become more comfortable with entering the blogosphere and maintaining a site.
Jennifer Mattern offers advice on Allindiewriters.com to make blogging an easier experience. In her September 2015 article, Mindly: A Simple, Beautiful Mind Mapping App, Mattern offers a tool to help with organizing thoughts before starting to write. Mattern’s articles offer advice on issues ranging from pulling content inspiration from your favorite books to organizing time around 5-minute lists.
In her article How Books Can Help You Come Up With Blog Post Ideas, Mattern wrote about her solutions to the monthly struggle of planning a content calendar.
“Books are fantastic idea generators for bloggers,” wrote Mattern. “You already know a market exists for the type of content they contain. You can use them as source material to expand on topics they cover (bonus points if you bring the book’s author into it for an interview).”
PR professionals know that clients’ have a plethora of stories to tell about the creation of their product, their struggle to accomplish their goals and the inspiration behind their success. Finding a known blogger or starting a blog to promote a product or service is an effective way to tell a client’s story. Does your client have a trait or passion that you could highlight in a blog post? What part of your client’s story would you pitch to a blogger?