It’s estimated that we are exposed to 5,000 advertisements every day.
We all go through that daily ritual that includes our quick check of Twitter when we first awake, reading or watching the news during breakfast, maybe listening to Spotify on the way to work. On top of that, we are bombarded with advertisements on billboards, Facebook, TV, and radio throughout the day. Messages are ultimately unavoidable, and with social media at an all-time high, advertising has reached greater heights than ever before.
Instagram, the photo-sharing social media outlet, recently increased the quantity of ads on their platform, making spots unavoidable for users. The advertising opportunity is open to all types of businesses and can include a photo or video up to 30-seconds long with a link to the company’s website. The types of ads are tailored to the user’s interests based on who they follow on Instagram. These companies are guaranteed Instagram users’ attention because of its format, which is one photo/video at a time and no distractions.
With 5,000 advertisements every single day, they are losing their effectiveness and people are getting annoyed. We see right through it. It’s now impossible to scroll through our social media feeds without being bombarded with companies’ constant efforts to make us spend more money.
A fresh, unique approach is sorely needed. How do we get people’s attention without the tired techniques that have been used since the advent of advertising? What kinds of advertising techniques would appeal to you?