Daily Archives: September 20, 2015

Doritos Launches LGBTQ Campaign

The Doritos brand is no stranger to creating fun, exciting flavors for their savory line of tortilla chips.  This week, the company brilliantly released a surprise campaign consisting of rainbow-colored chips in support of the LGBTQ community.   For this … Continue reading

Posted in Zephyr PR | Tagged , , , , , , , | 10 Comments

Doritos Brand Embraces ‘Rainbow’

A surprising shift from the brand’s traditional orange-themed bag, Doritos released a new rainbow chip bag this week to show support for the LGBT community. According to an article in PR Week, media platforms were buzzing over the concept soon after the … Continue reading

Posted in Connect PR | 13 Comments

Female Leaders Missing in C-Suites

It is fact, just look at our class, that women outnumber men in PR two to three.  Not only are we outnumbering the men, we are excelling in the field.  PR is counter to the dainty, girlish stereotype as are … Continue reading

Posted in forte group | 4 Comments

American Ninja Warrior Off Course

In the history of NBC’s American Ninja Warrior (ANW), nobody had ever completed the final stage of the competition, deemed Mt. Midoriyama, until this season when two competitors completed the grueling course. Geoff Britten, was the first to complete the multi-leveled … Continue reading

Posted in PowerHouse PR | Tagged , , , , , , | 5 Comments

Engaging Hearts and Minds

Digital analyst, Brian Solis, captured my attention with his blog post, “Attention is a Gift: Once you have my attention, why should I care?” His focus with this blog post is to encourage his audience to create content that engages … Continue reading

Posted in Alpha Media | Tagged , , , , , , | 2 Comments

Guinness Record Holder Wins Attention

In the style of a true PR professional, Dave Farrow uses his Guinness World Record as an opportunity for relationship building. According to an interview with Forbes, Farrow developed a memory technique in order to help him cope with his … Continue reading

Posted in Forward PR | Tagged , , , , , | 4 Comments

What’s Next, Post Twittersphere?

In a June 12 blog post, Steve Goldstein, editorial director for PR News, made the bold statement that Twitter could be on its way out. His question to readers was simple: what will we, as PR practitioners, do without it? … Continue reading

Posted in Nexus PR | Tagged , , , , , , , | 1 Comment

Some PR Pros Dissing ‘Dislike’ Button

For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading

Posted in i3Communications | Tagged , , , , , , , | Comments Off on Some PR Pros Dissing ‘Dislike’ Button

Ad Tsunami All Wet?

It’s estimated that we are exposed to 5,000 advertisements every day. We all go through that daily ritual that includes our quick check of Twitter when we first awake, reading or watching the news during breakfast, maybe listening to Spotify … Continue reading

Posted in azpire | 3 Comments

Rubio Passion Ignites Social Media

Proper social media management continues to grow in importance for well-known people in order to maintain their image. This is especially relevant in politics at the moment, as several Republican presidential hopefuls try and put their own spin onto the … Continue reading

Posted in Peak PR | 2 Comments