Monthly Archives: November 2014

NFL’s Problems Below ‘Surface’

Microsoft,“the official sideline technology sponsor of the NFL,” has been hard at work coaching sports broadcasters to refer to their Surface Pro tablet by name and not by its Number 1 competitor, Apple’s iPad. There have been numerous instances of … Continue reading

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Quitting For The Right Reasons

A report by The Wall Street Journal that the average retirement age has increased to age 66 as Baby Boomers prefer working to maintain a comfortable income and to stay busy in a job they are either good at or … Continue reading

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Alex’s 15 Minutes of Internet Fame

Who knew that 10 seconds of fame and a relatively cute face could turn into a trending Twitter topic? Target didn’t that’s for sure. It all started with a photo taken of an ‘unknown good-looking kid” and Target employee from … Continue reading

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T-Swift, Spotify ‘Never Ever Getting Back Together’

On Nov 10, Taylor Swift announced she would remove her albums from the music-streaming service Spotify and for a brief second, Swifities around the world stood still. The move came just one week after the release of her most recent … Continue reading

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IHOP Tweets RT on Target?

With all the promoted tweets and Twitter analytics, it’s harder to set your brand apart. A Twitter account is now standard for most brands. It’s a channel where people are used to reaching out and communicating with brands. In order … Continue reading

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#FlyitForward with JetBlue

Companies have always made an effort to incorporate some type of philanthropic work into their business plans. It is well-known that charitable work helps others, but also creates a positive image for the company’s brand. The airline JetBlue has taken … Continue reading

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#CosbyMeme Backfires

Social media campaigns do not always go as planned. PR professionals can’t predict how something will spread. Once it goes viral, it’s hard to take back. In the case of the #CosbyMeme, the campaign created lots of buzz but none of … Continue reading

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Old Navy Gets Minus on Plus-Sized Figures

Is there a 50/50 split as to what society deems the proper body image? While there is a “You’re beautiful just the way you are” bandwagon, there is still the chorus who idolize the supermodel’s appearance. The price of beauty … Continue reading

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CMOs Still Out of Digital Loop

In early November, PRSA posted a link to the upcoming webinar on The Digital Transformation that discusses how technology changes the marketplace and impacts PR. “Technology is driving a digital transformation in the Public Relations industry — and this is … Continue reading

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