Alex’s 15 Minutes of Internet Fame

Who knew that 10 seconds of fame and a relatively cute face could turn into a trending Twitter topic? Target didn’t that’s for sure.

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It all started with a photo taken of an ‘unknown good-looking kid” and Target employee from Texas on a Sunday afternoon. A lovestruck teenage girl with the Twitter handle, @auscalum, took a picture of the Target employee and tweeted it with #AlexFromTarget.

Within minutes, the tweet went viral. Alex gained over 300,000 followers in just a few hours and was on CNN and the Ellen Degeneres show the next day.

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What people still don’t know…if this was a social marketing research ploy from Breakr, a social media marketing firm in Los Angeles, or not.

According to a Linkedin Post, Breakr states, “Yesterday, we had fun on Twitter with the hashtag #AlexFromTarget which ended up to be one of the most amazing social media experiments ever.”

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However, Alex from Target and @auscalum are deniing having anything to do with the firm and that Breakr is trying to bandwagon on Alex from Target’s 15 minutes of fame.

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We’ve seen these types of things go viral time and time again. But the real question is if this kid can turn his 15 minutes of fame into something good.

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