Trending hashtags during the Oscars usually have to do with the winners, such as #bestsupportingactress or the show itself, with a simple #Oscars2014.
This year, the hashtag that got the Twitterverse talking was inspired by the Oscars’ host herself – #OscarSelfie. Midway through the iconic awards show, talk show funnywoman Ellen DeGeneres took to the crowd of winners, handed her phone to actor Bradley Cooper, who then took a star-studded selfie including Jennifer Lawrence, Meryl Streep, Julia Roberts, Brad Pitt, Lupita Nyong’o and Angelina Jolie.
DeGeneres then proceeded to post the selfie on Twitter, not only crashing the site within minutes, but also setting a record for most retweets … ever. During the show, the tweet generated approximately 2.7 million retweets and 1.4 million favorites. The previous record holder? President Obama’s “Four more years” announcing his reelection at just over 780,000.
In the days following the Oscars, speculation began to rise about the purpose of the famous selfie — was it a sponsored shot or product placement? The phone used to take the selfie was the Samsung Galaxy Note 3 – a sponsor of the broadcast.
The fact that the selfie may have been pure product placement has irked some fans, but one fact remains: the selfie featuring the Samsung phone was incredible public relations. No matter how much one company spends on a campaign, nothing equals the price of a campaign going viral.
Do you think that the selfie was product placement and part of a campaign? Does this change your mind about what you originally thought of the #OscarSelfie? In regards to the selfie crashing Twitter, do you think this created a positive or negative image for Twitter itself?