First Lady Michelle Obama has been encouraging children, as well as adults, to get moving! In her Let’s Move! campaign, the First Lady promotes the importance of getting enough physical activity.
The Let’s Move! website provides people with facts, food and nutrition information and physical activity tips. The website also features a plethora of photos that include Sesame Street characters, and sports players to promote the campaign.
According to the Centers for Disease Control and Prevention approximately 35 percent of people in the United States are obese. The health risks include heart disease, stroke and Type 2 diabetes.
The First Lady launched the Let’s Move! Campaign nationwide in February 2010. Since the launch, the campaign claims it has won “substantial commitments from parents, business leaders, educators, elected officials, military leaders, chefs, physicians, athletes, childcare providers, community and faith leaders, and kids” to improve the health of the United States, the Let’s Move! website said.
The United States Department of Agriculture (USDA) has also redesigned the food pyramid we have grown up with and have referenced when deciding what to put on our plate. “My Plate” or “Mi Plato” was unveiled in June 2011 with the intent to remind people to think about “building a healthy plate,” according to the USDA release. The campaign and the new My Plate icon has been the central focus of the First Lady’s role while her husband, President Barak Obama, has been in office.
To promote the campaign, the First Lady has partnered with athletes, actors and schools to encourage children and young adults to make good, healthy food choices. Within the last two years, she has also appeared on Late Night with Jimmy Fallon.
Her first appearance was in February 2013 and included a memorable skit. The Evolution of Mom Dancing has more than 17 million views on YouTube. She promotes dancing as a good way to get exercise. Make it fun!
A year later, Jimmy Fallon replaced Jay Leno as the Tonight Show host. In his first week debut, the First Lady made a guest appearance, and once again was involved in a skit with Fallon promoting the campaign. This time they were joined by Will Farrell and she once again encouraged everyone to dance! “Ew!” with Jimmy Fallon, Will Ferrell & First Lady Michelle Obama has generated more than three million views on YouTube. It was given positive reviews by Time magazine and was considered “viral-ready” by Entertainment Weekly.
So far the campaign seems to be successful. By appearing on Late Night and now the Tonight Show, do you think this is a good PR tactic by the White House to reach a younger audience? Do these “viral-ready” skits encourage young adults to make healthy food choice and become active?